Save Lives Save 000 for Emergencies campaign
Art Director/ Writer: Kerry Hodge
Writer: Melinda Kerr
Created for: The Shannon Company
The re-enactment of a boy’s near-death experience, brought the misuse of 000 calls under the spotlight. Moved by this true story, Victorians made a pledge on Facebook to respect and use the 000 service only for real emergencies. TV, print, and digital campaign elements, coupled with a new triage system, resulted in decreased daily calls to 000, an attitudinal shift towards ambulances, and subsequently influenced health-seeking behaviours among the Victorian community.
Pride Campaign
Art Director: Kerry Hodge
Writer Fysh: Rutherford
Created for: The Shannon Company
This campaign aimed to capture members' pride in a hard day's work. Not only does their work help provide for them and their families, but it has also helped create and shape the Australian built environment.
ISA Compare the Pair Cricket Sponsorship Campaign
Art Director: Kerry Hodge
Writer: Mel Kerr
Created for: The Shannon Company
A well-known theme song and some fantastic animation helped turn a very rational “compare the pair“ message into an entertaining sponsorship campaign…complete with the obligatory streaker.
Can You Feel It? Content Videos
Art Director/Writer: Kerry Hodge
Agency: The Shannon Company
The “This Girl Can Campaign” has inspired 1 in 5 Victorian women to get active – however, wherever and whenever they choose, without being judged.
Whilst the first stage focused on the fear, the second stage of this successful campaign was all about the feelings and benefits you get from being active.
Sharing individual stories that inspire women to get active and engage with the broader movement.
Become a Foster Carer and you will be amazing Campaign
Art Director: Kerry Hodge
Writer: Emma Hill
Created for: The Shannon Company
Research has shown that quality foster care can vastly improve a child’s future. This campaign focused on how the little things can make a real and lasting difference to the life of a child and can be pretty amazing for you too.
Creatives: Kerry Hodge and Tony Hardy
Healthscope is Australia’s only national private hospital provider. With over 39 hospitals, 19,000 staff and more than 20,000 accredited medical practitioners.
Social media is Healthscope’s key communication platform. It’s used to engage and recruit staff, inform GP’s of specialists and specialities, and provide health and health service information to the broader general public.
No one was more affected by the pandemic than our elderly. Whilst the media focused on the scale of the pandemic and the amazing work of our public health care providers. Little was known of the contribution Healthscope made, especially in terms of caring for the most vulnerable. This Covid Life celebrates the staff who stepped up and did what they do best…care.
‘This Covid Life’ series was created for Healthscope employees. The videos were instrumental in building a more extensive internal audience, enabling better internal comms, boosting staff morale (at the height of the Covid pandemic) and creating a feeling of pride throughout the organisation. These videos were filmed on zoom and prove you don’t need to spend lots of $$ to make compelling content. They also picked up an IBAC Gold Quill in NYC.
Obstetrics is a very competitive and heavily researched speciality, so we needed to create valuable and compelling content to engage with this audience. The result was a series of short videos where our obstetricians and midwives answered ‘mums to be’ top questions. The videos are linked to a bespoke maternity webpage, where mums-to-be can find more helpful info, download a maternity guide, research and connect with our obstetricians. The campaign resulted in increased web page views, specialist searches and strong lead generation.
Whilst each hospital's emergency department has a slightly different offering. The USP is always the same "Be seen sooner". This campaign consisted of geo-targeted paid Facebook ads to increase awareness and Google Ads to help people search for EDs. All ads link to a new user-friendly web page where patients can view wait times, find out more or call.
Healthscope wanted to offer people an alternative to sitting (for hours) in crowded public hospital EDs. The benefit was twofold. Overwhelmed public EDs treated fewer patients, and patients received treatment sooner. This campaign resulted in increased patient ED presentations of up to 12%.
With a worldwide shortage of psychiatrists and many countries vying for their unique skills, we needed a cut-through campaign that promised something unique and different.
This campaign was linked to a bespoke webpage where psychs could find more information about The Geelong Clinic and its lead Psychiatrist Professor Berk. The campaign resulted in increased web page views and very warm lead generation.
Introducing Specialist Search by Healthscope. A revolutionary platform that allows doctors and patients to quickly look up, find and review any specialist in the Healthscope network.
Get Hooked on Salmon Videos
Art Director: Kerry Hodge
Writer: Melinda Kerr
Created for the Shannon Company
Recipes are a great way to get salmon onto the shopping list and on our plates. To make them a little more entertaining we used stop-frame animation. We then posted them on Facebook and asked people to share the salmon recipes they are hooked on.
I have been a part of many brand workshops, working directly with clients to learn about who they are and what's their story. Creating brands is more than just great design; it's about finding ways to showcase what they do and what makes them unique.
The Brain Cancer Centre was founded by Carrie's Beanies 4 Brain Cancer and established in partnership with WEHI (Walter and Eliza Hall Institute). They wanted a brand that reflected its people and critical focus. To improve the lives of patients with brain cancer. Agency: The Shannon Company.
Australia’s oldest medical research centre, which most famously helped pioneer the flu vaccine technology, needed a brand that was fit for purpose. A brand that reflected the cutting-edge thinking and technology of the future whilst acknowledging its historical and prosperous past. Agency: The Shannon Company.
In 2019 Australia’s now leading online conveyancer needed a name, a logo, and a new brand. The brief was to keep it simple and showcase the product benefit. Agency: The Shannon Company.
We collaborated with a broad group of Queensland Nurses and Midwives Union delegates to create a new brand that reflected their diverse membership and vision of the future. The brand needed to be welcoming and simple in design for its many applications. But most of all, they wanted a brand that their members would be proud of. Agency: The Shannon Company.
Better Place (formerly FMC) is an organisation that supports and helps people navigate their way through life's ups and downs. But no one knew what FMC did. So the brief was to rename and rebrand the organisation. They were after a brand that reflected their client's journey and intended destination. The naming construct also had to work across sub-brands, in which we created better pride and better relationships. Agency: The Shannon Company.
The rules don’t change even when you are the client. able2online is an online shopping destination for people who want to be sustainable and mindful while still being chic. It isn’t about being “high brow” or “preachy” It’s about creating a stylish, charming and enabling brand. Client: Kerry Hodge and Dee Peters.
Return to work digital campaign
Art Director: Kerry Hodge
Writer: James Shannon
Created for the Shannon Company
In 2015 a new campaign to help motivate and educate injured workers, employers, and GPS on their respective roles and benefits of getting injured workers back to work was created.
Frightening stats make compelling reading. Writer: Mel Kerr, Art Director :Kerry Hodge. Agency: The Shannon Company.
New brand and website design
Art Director: Kerry Hodge
Writers: Tony Hardy & Jane Skarratt
Created for Smokemaster the Australian Woodchip Company
Smokemaster began in 2006 at a time when butchers, restaurants, and small goods producers, were struggling to source premium local woodchips.
With a unique story to tell, and a high-end market to impress we were tasked with coming up with an overall marketing strategy, brand ID, website, and brochure that would give them a platform to talk to the larger, high end food suppliers.
Visit site here
Brand + Communications
Art Director: Kerry Hodge
Writer: Rowan Smith
Created for GreenTeam
Rob Pennicott is a bit of an entrepreneurial big wig, in Tassie Tourism. So when we were asked to create a new brand ID for his businesses it made sense to include Rob. Capitalising on his notoriety we created a brand that made people feel like they were being shown around by a real Tassie local.
We launched the new brand with a consumer-facing campaign that focused on what Pennicott Wilderness Journeys do…get you up close and personal with the wild and wonderful of Tassie’s great outdoors.
A world of difference
AOD recruitment campaign
Art Director: Kerry Hodge
Writer: Shannon Crowe
Created for: The Shannon Company
If you work in Alcohol and Other Drug Addictions, you’re a person who wants to make a difference. The people seeking your help want to make a difference in their lives too.
To meet the growing demand for AOD services, a recruitment campaign using actual AOD workers was created to give an authentic insight into the benefits of working in this challenging but very rewarding sector.
Brand & website design
Art Director: Kerry Hodge
Created for: Dee Peters & Kerry Hodge
able2online is challenging what it is to be more sustainable and mindful, while still being chic. Our aim was to create an online destination for like-minded brands and people.
We needed a brand that reflected this thinking, simple in its aesthetic, and would work in both a traditional and digital environment.
Visit site here
Content to remind our audience, what makes us different
So they have opened your eDM. Now what? Get the next bit wrong, and you have lost your subscriber forever.
